SEO Specialist

About the role

We are looking for a SEO Specialist to join the performance marketing team at Soly. In this role, you will be in charge of defining and tracking SEO initiatives for all markets at Soly, and you will work closely with local content marketers to ensure that our Soly websites are optimised for SEO best practices.

You will be part of a team with a CRO specialist and paid search specialists, and together you will come up with initiatives to increase leads and revenue for all Soly markets. You will report directly to the global head of performance marketing. 

Our team is currently growing and there is a lot of room for you to bring your ideas and help us shape performance marketing at Soly!

The position

• Monitor and analyse SEO performance and impacts from new SEO initiatives on main business objectives (leads and revenue) for all Soly markets

• Define a comprehensive SEO roadmap to increase SEO lead generation in all Soly markets, balancing the need for scalable global implementation and local adjustments

• Identify opportunities for new content creation through keyword research and competitor analysis and collaborate with local content marketers to implement these new opportunities 

• Track SEO technical performance of the Soly websites and work together with the tech team to implement areas of improvements

• Oversee on-page optimization efforts including meta tags, headings, internal linking, and other on-page elements to improve relevancy and user experience.

• Develop and execute off-page optimization strategies such as link building to improve domain authority and backlink profile.

• Define way-of-working with relevant departments, including content and tech to guarantee implementations of new SEO initiatives.

• Stay up-to-date with search engine algorithm updates and industry changes, adapting strategies accordingly to maintain and improve search visibility.

Will you help us with our mission? Solar energy for everyone. It's possible.

Your impact

• You will grow the share of organic leads in our current markets and set up the SEO presence of Soly in our new markets 

• You will set up content and technical SEO best practices and educate content and tech teams on what is important for SEO to create a sustainable growth of organic leads

• We are currently building up our global performance marketing team, and your input will be crucial in shaping its direction. Your ideas across all aspects defining the team will have a significant impact

Your profile

• Bachelor's degree in marketing, business, statistics, or related field; advanced degree preferred.

• Proven SEO experience in a fast-paced, data-driven environment with a track record of measurable improvements.

• Proficiency in SEO tooling and analytics platforms.

• Excellent communication and collaboration skills, with the ability to present complex concepts effectively.

• Results-driven approach and a passion for continuous learning

• We consider it important that all new employees can provide a Certificate of Good Conduct (VOG) before the start of employment. Therefore, we will request this before the start of your employment.

Nice to have

• You feel comfortable working in a fast-paced environment and managing multiple projects simultaneously.

• You are proficient in one of the languages spoken by our customers: Dutch, Italian, Spanish or German.

• Knowledge of Ahrefs.

• Experience in lead generation.

What we offer you

• A gross monthly salary depending on your education, qualities, and experience;

• 25 vacation days (based on 40 hours) and the option to purchase 5 additional days;

• You will work for an international B-Corp and enjoy fun Friday afternoon drinks with the friendliest colleagues;

• Extra leave for volunteer work;

• Travel allowance of € 0,23 per kilometer, provided for distances exceeding 10 kilometers one way, with a maximum of 30 kilometers;

• Pension scheme with A.S.R. and 8% holiday allowance;

• Sports scheme via Bedrijfsfitness with an additional employer contribution of 50 euros;

• High discounts on fashion, electronics, and outings via Benefits at Work;

• Rent our solar panels with a substantial discount;

• Free fresh fruit at the office;

• Fully equipped workplace with a standing/sitting desk and a laptop, enabling hybrid work;

• The opportunity to apply your knowledge and skills in other departments (or countries);

• Our company is growing, and if you perform well within our organization, we want you to grow with us! Therefore, we will always consider individual growth opportunities.

About Soly

Soly is an international Clean Energy Tech company on a mission to make solar energy available to everyone. The company was founded in the summer of 2013 by brothers Patrick and Milan van der Meulen. The brothers were inspired at a young age by Al Gore's documentary 'An Inconvenient Truth' and have since decided to use their entrepreneurship 'As a force for good'.

The company is today one of the European market leaders in the field of decentralized energy generation and storage through solar panels, batteries and charging stations. Soly focuses on the residential and business markets and is active in the Netherlands, South Africa (2019), Belgium (2022), Germany (2023), the United Kingdom (2023) and Italy (2024). By developing its own software platform, Soly is one of the most capital-efficient energy suppliers with only 140 employees in six countries.

The Soly platform won a place in the Deloitte Technology Fast50 in 2021. Soly is an impact-driven company and has been B-corp certified since 2018. B-corp is an international label for companies that strive for the highest standards in sustainability, financial transparency and social justice.

Are you excited?

This is what our application procedure looks like:

Want to know more about the vacancy?

Email Maria at [email protected], the global head of performance marketing, she will be happy to assist you for any questions about the role.

Good to know:
We follow our Hiring Code of Conduct. during our selection proces we exclusively look at the qualities of our candidates. This means that you don't have to add your age, sex, heritage or a picture of yourself to your CV.