CRO specialist

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CRO Specialist

We are looking for an CRO Specialist to join our mission-driven team.

Full-time · Amsterdam

About the role

We are looking for a CRO specialist to join the performance marketing team at Soly. In this role, you will be in charge of improving the user experience by identifying areas of friction for our users and proposing solutions to solve these frictions. You will track performance over our different websites and maintain perfect balance between a scalable global approach and the local requirements for each market at Soly. 

You will work alongside paid search and SEO specialists with the goal of increasing conversions, and revenue and lead generation. 

Our team is currently growing and there is a lot of room for you to bring your ideas and help us shape performance marketing at Soly!

The position

  • Analyze website performance metrics, user behavior data, and customer feedback to identify opportunities for improvement in the online shopping experience.

  • Develop and execute a comprehensive CRO strategy including merchandising aspects, such as customer flow optimization and display of new products on the website to drive additional leads and sales

  • Set up and conduct A/B tests and other experiments to validate hypotheses and drive continuous improvement in conversion rates and revenue

  • Collaborate cross-functionally with design, marketing, content and engineering teams to implement CRO initiatives and ensure alignment with business goals.

  • Monitor industry trends and best practices in merchandising and CRO techniques to stay ahead of the curve and maintain a competitive advantage.

  • Provide regular reporting and insights on CRO performance metrics, test results, and actionable recommendations to key stakeholders.

Will you help us with our mission? Solar energy for everyone. It's possible.

Your impact

  • Your focus on optimizing the customer journey will ensure smoother navigation and interaction, resulting in higher-quality leads and improved conversion rates. 

  • You will collaborate closely with colleagues in paid search and SEO to conceptualize and implement innovative initiatives aimed at driving additional leads and maximizing conversion opportunities.

  • By optimizing the display and organization of our offerings, you will facilitate easier selection and discovery of Soly's products/services, ultimately improving user engagement and conversion rates.

  • By tracking performance over our customer touchpoints in our different markets, you will define what is the most effective setup for Soly's digital platforms, ensuring a tailored and optimized experience.

  • We are currently building up our global performance marketing team, and your input will be crucial in shaping its direction. Your ideas across all aspects defining the team will have a significant impact

Your profile

  • Bachelor's degree in marketing, business, statistics, or a related field; advanced degree preferred.

  • Proven experience in CRO preferably within a fast-paced, data-driven environment with a track-record of delivering measurable improvements and continuous results.

  • Expertise in A/B testing methodologies, statistical analysis, and experiment design.

  • Excellent communication and collaboration skills with the ability to effectively communicate complex concepts and insights to diverse stakeholders.

  • Strategic mindset with a results-driven approach and a passion for continuous learning and innovation.

  • We consider it important that all new employees can provide a Certificate of Good Conduct (VOG) before the start of employment. Therefore, we will request this before the start of your employment. 

Nice to have

  • You feel comfortable working in a fast-paced environment and managing multiple projects simultaneously

  • You have merchandising or UX experience

  • You are proficient in one of the languages spoken by our customers: Dutch, Italian, Spanish or German

What we offer you

  •  A gross monthly salary depending on your education, qualities, and experience;

  • 25 vacation days (based on 40 hours) and the option to purchase 5 additional days;

  • You will work for an international B-Corp and enjoy fun Friday afternoon drinks with the friendliest colleagues; 

  • Extra leave for volunteer work;

  • Travel allowance of € 0,23 per kilometer, provided for distances exceeding 10 kilometers one way, with a maximum of 30 kilometers; 

  • Pension scheme with A.S.R. and 8% holiday allowance; 

  • Sports scheme via Bedrijfsfitness with an additional employer contribution of 50 euros; 

  • A bicycle scheme via Lease a bike, where you can lease a bike cheaply from your second contract with an additional employer contribution of 25 euros;

  • High discounts on fashion, electronics, and outings via Benefits at Work;

  • Rent our solar panels with a substantial discount; 

  • Free fresh fruit at the office; 

  • Fully equipped workplace with a standing/sitting desk and a laptop, enabling hybrid work; 

  • The opportunity to apply your knowledge and skills in other departments (or countries); 

  • Our company is growing, and if you perform well within our organization, we want you to grow with us! Therefore, we will always consider individual growth opportunities. 


Working for a bright future. It is possible!

Meet some of your future colleagues

Fana Keuter

Online Marketeer

Marcel Mousset

Visual Designer

Erik Helder

Head of Development

Ron Berkenbosch

Technical Trainer

Gwendy Richard

Teamlead Customer Excellence

About Soly

Soly is an international Clean Energy Tech company on a mission to make solar energy available to everyone. The company was founded in the summer of 2013 by brothers Patrick and Milan van der Meulen. The brothers were inspired at a young age by Al Gore's documentary 'An Inconvenient Truth' and have since decided to use their entrepreneurship 'As a force for good'.

The company is today one of the European market leaders in the field of decentralized energy generation and storage through solar panels, batteries and charging stations. Soly focuses on the residential and business markets and is active in the Netherlands, South Africa (2019), Belgium (2022), Germany (2023), the United Kingdom (2023) and Italy (2024). By developing its own software platform, Soly is one of the most capital-efficient energy suppliers with only 140 employees in six countries.

The Soly platform won a place in the Deloitte Technology Fast50 in 2021. Soly is an impact-driven company and has been B-corp certified since 2018. B-corp is an international label for companies that strive for the highest standards in sustainability, financial transparency and social justice.


Are you excited?

This is what our application procedure looks like:

Step 1 >>>
 Register via the link below.
Step 2 >>>
We will contact you within 3 working days.
Step 3 >>>

If we like your CV, we will start with a short telephone intake.

Step 4 >>>

If the initial expectations are correct, we will invite you for a 30 minutes intro call.

Step 5 >>>

Do we both feel the energy? Then you get a case study. If the case study matches our expectations, we invite you for an hour interview at our Amsterdam office.

Step 6 >>>

Does it feel good? Then we will make you an offer. When you start with us, we will apply for a Certificate of Good Conduct for you.

Apply now

Would you like to join our team? Then we'd love to hear from you!

Want to know more about the vacancy?

Email Maria at [email protected], the global head of performance marketing, she will be happy to assist you for any questions about the role.

Good to know:

We follow our Hiring Code of Conduct. during our selection proces we exclusively look at the qualities of our candidates. This means that you don't have to add your age, sex, heritage or a picture of yourself to your CV.